The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
wieden-kennedy
Client
Title
Category
Award
Points
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / 60 Second - Single
Points: 25.0
Best Job
Agency: Wieden+Kennedy / Portland
Client: P&G
Category: Consumer Television / Over 60 second - Single
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Non-Broadcast / Online
Points: 25.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Websites / Branded Games
Points: 25.0
ParaNorman Website
Agency: Wieden+Kennedy / Portland
Client: Laika Studios
Category: Websites / Consumer Goods
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Online Films & Video / Music Videos
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Innovation in Advertising / Single or Campaign
Points: 15.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Branded Content / Games
Points: 15.0
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Dodge Dart Registry
Agency: Wieden+Kennedy / Portland
Client: Dodge
Category: Websites / Durable Goods
Points: 10.0
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Integrated Branding / Consumer Campaign
Points: 10.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Interactive Advertising / Other Interactive Media - Single
Points: 10.0
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Extra Time
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Public Service / Television - Single
Points: 5.0
Poker Face
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / 60 Second - Single
Points: 5.0
Voices
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / 60 Second - Single
Points: 5.0
One Like = One Balloon
Agency: Wieden+Kennedy / São Paulo
Client: Heineken
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Greatness Anywhere
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / 60 Second - Single
Points: 5.0
Film
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Irresistible
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Jet Ski
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 5.0
How to Change Cars Forever
Agency: Wieden+Kennedy / Portland
Client: Dodge
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 5.0
Serenade Live Event
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken
Category: Branded Content / Online
Points: 5.0
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Jogger
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
P&G
Title:
Best Job
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Laika Studios
Title:
ParaNorman Website
Category:
Websites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Branded Content / Games
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Champion NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Dodge
Title:
Dodge Dart Registry
Category:
Websites / Durable Goods
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Greatness
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Muscle Music
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Extra Time
Category:
Public Service / Television - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Poker Face
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Voices
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Heineken
Title:
One Like = One Balloon
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Greatness Anywhere
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Film
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Irresistible
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Jet Ski
Category:
Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Dodge
Title:
How to Change Cars Forever
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Heineken
Title:
Serenade Live Event
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0